Privacy Policy

You are unique and your data is valuable. We believe you should share in the wealth that others gain when they use your data. This privacy policy sets out how we use your data to pass that value back to you.

Who are we?

We are Gener8 Ads Limited, we help people take control and earn from their data.

You can contact us by email at [email protected] or by writing to us at Gener8 Ads, 2nd Floor, 9 Hatton St, London, NW8 8PR. We are registered with the ICO with number ZB002054.

The information we hold about you, and how we use it

Information you give us when you set up a Gener8 account

We require the following information when registering because we have a legitimate interest to set you up as a user of Gener8.

  • First name, surname
  • Email Address - so we know who you are and can contact you
  • IP Address - to confirm what country you are in so we can make sure you are eligible for rewards
  • Service you used to authenticate (e.g Google, Facebook, Twitter) - so if you create a new account with the same email address we can merge them together

Information you voluntarily share with us during account setup:

This voluntary information you share with us helps us to better understand our audience, which means we are able to reward you more for the data you choose to share in Rewards Mode. It also helps us to tailor ads to you when using Gener8 Ads or Gener8 Browser.

  • Gender
  • Profession
  • Year of birth
  • Types of interests

Information you give to us to complete redemptions in Gener8 Marketplace

When you redeem your points in the marketplace, we may need some additional information to make sure we know where to send your reward or to verify your identity.

  • Phone number, so we can contact you about your rewards, if needed, and verify your identity
  • Delivery address, if you redeem your points against a physical product.

Wherever we can, we pre-purchase products, codes and vouchers from these companies and then transfer them to you, to reduce the number of times your data is shared with others.

Information we process for verification purposes

To help prevent fraudulent activity, we need to check that you are who you say you are. To do this, we ask you for the following:

  • Phone number - we use third party services (such as Twilio) to send you a verification code to make sure the phone number is yours.
  • Phone number or email - we may send your email address or phone number to third party verification services, to determine if your information you provide is valid and reputable.

Information we collect or generate if we communicate with you

If you contact us either through support or social channels, including our chat bot which is operated by Intercom, we collect the following information so we can respond and take action:

  • Email address, contents of your email alongside any attachments
  • Public data associated with your social media profile (like Facebook, Instagram, Twitter) if you reach out to us using one of these platforms
  • Contents of any feedback you send to us (e.g if you fill out a feedback form, or report an issue from within Gener8 Browser).
If we contact you, it will only be to respond to a customer service query, or if you have consented to receive marketing communications from us, which you can unsubscribe from at any time by clicking here or following the unsubscribe link in every marketing email we send to you. We use third party partners such as SendInBlue and Braze to assist us with our marketing communications.
We may use social networks to find users similar to you. We use your email address and the marketing tools provided by Facebook and Instagram to find people who have similar interests to you. We do this as part of our legitimate interest to promote our business.

Information we process to understand how our products are used and make improvements

  • Track usage of our products and services - using 3rd party analytics tools. These include: Mixpanel and Google Analytics
  • Crash reporting - we monitor our products through anonymous crash reports, these may include device information like operation system and hardware information. These are aggregated by 3rd party tools: Crashyltics and Sentry
  • Measuring where our users come from - we use 3rd party tools to monitor and track the performance of our own advertising campaigns. These include AppsFlyer, Facebook and Google.
  • We use cookies on our website and app - from Intercom, Hubspot, Hotjar, Braze, Facebook and Google. You can view the complete list of cookies we use by clicking here.

Information that is processed when using Gener8 Browser

By default, we process the following data locally on your system:

  • Browsing history information; for example Gener8 Browser may store the URLs of pages that you visit, a cache of text, images and other resources from those pages. If the pre-rendering feature is turned on, a list of IP addresses linked to those pages may also be stored for some period of time;
  • Name, surname, email or passwords to help you fill out forms or signs in to sites you visit;
  • Permission that you have granted to websites;
  • Cookies or data from websites that you visit;
  • Data saved by add-ons;
  • Record of what you downloaded from websites, so you can easily find your downloaded files.

Information that is processed when using the Gener8 App (iOS & Android)

Once you've created your account we will give you the option to connect your data wallet in the App with third party platforms such as Google and Amazon. You can then choose to export any data held by those third parties to your data wallet in the Gener8 App. This might include your:

  • Gender
  • Profession
  • Date of Birth
  • Address
  • Browser history
together with any other data you have shared with or that has been collected by those third parties.
Data Connections - If you connect an external account, such as Amazon or Google, any data that is retrieved will be encrypted and downloaded to your device. Gener8 cannot access this data until you give your consent.
If you decide to give your consent to share this data with Gener8 we will assign a unique identifier to you, which reduces the chances that any data that is collected could be linked back to you. We never intentionally sell your personal data for the purposes of it being used to contact, re-target, or spam you.
Safari Extension (iOS) - If you enable the Safari Extension for iOS we assign an unique identifier to you, which reduces the chances that any of the following data collected can be linked back to you. We never intentionally sell your personal data for the purposes of it being used to contact, re-target, or spam you.
  • Browsing history - URLs, time of site visit, time spent, etc
Clean My Inbox (beta) - To use this feature you’ll authorise Gener8 to connect with your email provider (e.g Gmail, Outlook, Yahoo). Gener8 will only process data required to make the feature work, such as who emailed you, how many times, when they emailed you, and then add filters to your inbox.
Purchase Data Connection (beta) - To use this feature you’ll be authorising Gener8 to connect to your email provider (e.g Gmail, Outlook, Yahoo). Gener8 will assign an unique identifier to you, which reduces the chances that the following data collected could be linked back to you:
  • Email header - such as sender and subject line
  • Email content - body of the email
  • Email attachments - if available
Gener8 will only look for emails related to online purchases, bookings or subscriptions, such as receipts and confirmations.
For Gmail users:
  • We comply with the Google API Services User Data Policy, including the Limited Use requirements, and use information collected through your use of My Purchases from your Gmail account only to provide you points for your purchases on behalf of our participating partners and to improve user-facing features on the App or Website.
  • We do not share your information that we receive through Google Gmail APIs with the third parties other than those service providers as necessary to support functions we need to provide you points for your purchases, for legal or security reasons, or as part of an acquisition or liquidation.

Information that is processed when using Rewards Mode

If you opt-in to Rewards Mode and use the Gener8 Ads browser extension or Gener8 Browser we assign an anonymous identifier to you, which means that any of the following data collected cannot be associated with you personally. We would never intentionally sell your personal data so that it can be used to contact, re-target, or spam you.

  • Preferences - the preferences and optional data (not your email address) you provide to us when you set up Rewards Mode
  • Browsing history - URLs, time of site visit, time spent, etc
  • Purchases you make - contents of the page and details about your purchase

Where is my data stored?

Gener8’s servers are based in the UK and that’s where we store your data. The advertisers we work with are based both within and outside of the UK and the EU.

Whenever we transfer your personal information outside of the UK and the EU, we ensure it receives additional protection as required by law. To keep this privacy policy as short and easy to understand as possible, we haven’t set out the specific circumstances when each of these protection measures are used. You can contact us at [email protected] to find out more.

If you opt to use the Gener8 Browser in "Privacy Mode", we prevent your browser from sending out sensitive data to thousands of third-party tracking and advertising companies. We remove (almost) all of the advertising you would normally see online for a cleaner, faster browsing experience. Our filter lists contain blocking rules for tens of thousands of websites and are updated daily.

How long do you keep my data for?

We will only keep your data for as long as we need to. If you have not used your account for more than 5 years, then we will send you an email to warn you your account will be closed in 90 days unless you log in. If you don’t log in within those 90 days, we will automatically close your account and permanently delete any personal data that we hold on you.

You can close your account and delete your personal data at any time, and the easiest way for you to do this is to contact us at [email protected].

What are my rights under data protection laws?

You have a suite of rights and protections under data protection laws, including the right to:

  • access your personal data;
  • correct incomplete or inaccurate data we hold about you;
  • ask us to erase the personal data we hold about you;
  • ask us to restrict our handling of your personal data;
  • ask us to transfer your personal data to a third party;
  • object to how we are using your personal data; and
  • withdraw your consent to us handling your personal data.
Please keep in mind that privacy law can get complicated quickly, and these rights will not be available to you all of the time.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO). The ICO is the supervisory authority for data protection issues in England and Wales. If you are based elsewhere, you can find your relevant supervisory authority here.
We’ve worked hard to create a privacy policy that’s easy to read, and clear. But if you believe we have missed an important perspective, or used language we could improve, please let us know. We’d love to hear from you.
This privacy policy was last updated in January 2023